Five Reasons Why LVT Flooring By Devine Color Floor Is Better Than Wood or Laminate

Choosing the right flooring can be a daunting task. You want something beautiful yet tough, permanent yet replaceable, and reliable yet affordable. This usually leads to a tiring game of give-and-take, weighing up the pros and cons of wood and laminate flooring. Devine Color Floor's range of synthetic floors are neither wood nor laminate, and here's five reasons why they're actually better.

  1.  Visually Breathtaking 
    When Gretchen Schauffler started Devine Color®, she developed a color palette one-tenth the size of other paint lines. She focused on simple color, reflective qualities, and luscious finishes. Her colors had to make the walls come alive. Then she realized that the biggest wall in any room is under our feet. Now, Gretchen's vision for wall colors has spilled out of the can and onto the floor.
  2. Dent, Fire and Moisture Resistant 
    Devine Color Floors are incredibly tough. Made from materials designed for high-traffic, commercial settings, they are virtually impossible to scratch or dent. And while damaged wood or laminate can be expensive to fix or replace, dents in Devine Color Floor are designed to expand and recover — all by themselves.
  3. Permanent AND Replaceable 
    The revolutionary patent pending Devine Contact adhesion system creates a bond that is both permanent and easily replaceable. And unlike laminate flooring, if you only need to replace a small section of your Devine Color Floor, you don't have to replace the whole room. It's so easy, you can do it yourself.
  4. Sound Absorbing
    While our synthetic floors look as authentic as real wood, they sound more like carpet. With Devine Color Floors, you can say goodbye to the echo and reverb caused by hardwood flooring — and you won't hear them saying it back!
  5. Formaldehyde Free, Zero VOC, and Phthalate Free
    Go green! Devine Color Floors are Formaldehyde Free, Zero VOC, and Phthalate Free, meaning they don't contain any of the harmful chemicals that can affect you and your air quality. You can breathe easy knowing that Devine Color Floors are Floor Score Approved, meaning that they meet the highest indoor air quality requirements.

FloorScore® was developed by the Resilient Floor Covering Institute (RFCI) together with Scientific Certification Systems (SCS) to test and certify flooring products for compliance with indoor air quality emission requirements adopted in California.